Laverda

Laverda: Legacy of Italian Motorcycles

Laverda, the Italian motorcycle manufacturer, was founded in 1949 by Francesco Laverda in Breganze. Currently, it focuses on reviving its historical legacy under Piaggio ownership with no new 2025 models planned.

Laverda History

Laverda started with small-capacity bikes like the Laverdino 48 in the 1950s, shifting to larger engines in the 1960s under Massimo Laverda’s leadership, leading to the iconic 650cc model.

750 SFC: Racing Success

The 750 SFC, launched in 1971, was a racing standout, winning endurance races like the 24 Hours of Barcelona with its striking orange design and 70 hp engine.

1000 RGS: Sports Touring

Introduced in 1981, the 1000 RGS offered a sports touring experience with a 981cc triple-cylinder engine producing around 90 hp, popular among enthusiasts.

Challenges in the 1980s

In the 1980s, Laverda faced fierce Japanese competition, prompting the release of the RGS and SFC 1000, though high costs led to significant financial struggles.

Current Market Position

Since joining Aprilia in 2000 and Piaggio in 2004, Laverda has shifted to a heritage brand, focusing on classic bikes rather than new production.

Design and Quality

Laverda is known for its unique, durable designs inspired by its agricultural roots, featuring reliable engines and sturdy frames that built its reputation.

Laverda Globally

In the early 1970s, Laverda reached the U.S. market as "American Eagle," but its decline in the 1990s limited its global presence.

Technology and Innovation

Laverda focused on triple-cylinder engines and endurance technology, though it struggled to keep up with modern Japanese advancements.

After-Sales Support

Fan clubs like the International Laverda Owners Club provide parts and support, but official services are limited due to reduced production.

Accessories and Customization

Laverda allows enthusiasts to customize classic bikes with accessories like side panniers, preserving their authenticity.

Why Choose Laverda?

With its rich history and unique designs, Laverda remains a choice for classic motorcycle lovers, despite no new 2025 models.